TOO HOT TO HANDLE
Release 1 March 2024
As Creative Director for the successful release of their first EP “The truth always comes out in the end” I was entrusted with the task of launching their highly anticipated debut album "Too Hot To Handle." This involved concepts, art direction, production, film, and developing engaging social content.
Hailing from South Wales, The Now burst onto the music scene and despite their relatively short time together, they are rapidly gaining popularity and making waves internationally with their energetic and catchy guitar-driven songs.
Creative Director: Steve Mulholland
Management: Trew Management
VFX Production: Uel Hormann
Promotion Management: MJT Productions
Get Out Music Video: c-bloc Productions
Photography: Stay Focused
Vinyl & CD Production: Media Plant
PR: O’Neill PR
In my role as Creative Director, I managed the partnership between eSports platform FACEIT and antivirus software company Kaspersky for a worldwide campaign. Creating the FACEIT x kaspersky brand language using a hexagon shield concept across various platforms such as social, online displays, events, websites, and sponsorship. Keeping you safe in and out of the game.
By incorporating the advantages of FACEIT Premium with Kaspersky antivirus Gaming Mode, the campaign empowered gamers with increased firepower and protection for optimal performance. Geared towards PC gamers, giving them opportunities to compete against professional eSports players, participate in elite leagues, unlock exclusive content, and potentially win unique prizes.
After hours of training on FACEIT Free, gamers have honed their skills through trial and error. Now, they are encouraged to elevate their game and participate in the ultimate challenge by combining FACEIT with the enhanced security of Kaspersky.
GET BACK IN THE GAME
Introducing HSBC Jade's inaugural campaign featuring the HSBC Thriving Hexagon, as a representation of flourishing and success. We used this iconic imagery across various channels, including digital platforms, press advertisements, and social media. By doing so, we reached a wider audience and reinforced our dedication to serving the evolving needs of our esteemed Jade clients.
Through this campaign, we highlighted the unique features and benefits that HSBC Jade offers. From personalised wealth management solutions to exclusive VIP privileges, striving to go above and beyond to exceed the expectations of our valued customers.
We’re right with you.
Leading the global acquisition drive for HSBC Expat. Targeting customers with a range of products.
The insight-based approach delivered the latest global HSBC Expat campaign - driving acquisition, growing wealth, and FX revenues.
We’re right with you.
In times of uncertainty, when the world is filled with external influences and chaos, it is fascinating to observe how nature continues to thrive, taking root and growing steadily. It is a reminder that despite the upheavals happening around us, life's processes persist, teaching us the power of resilience and adaptation.
Just like nature, our financial well-being can also experience growth and stability, even when external conditions seem unpredictable. HSBC Premier understands the importance of investing wisely, knowing that with the right strategies and guidance, your money can flourish and provide you with the confidence that you seek.
The confidence-boosting campaign was initiated with targeted animated social media posts supported by press ads, OOH, online advertising, and in-branch activities.
We’re right with you.
Creating the concept "We're right with you" for the global HSBC Expat acquisition push. Our target audience consisted of diverse customers from all around the world, and we aimed to entice them with a variety of products and offers.
To achieve this, we implemented a comprehensive campaign that utilized digital out-of-home advertising, social media, press, digital display ads, email marketing, website, direct mail, and in-branch activations.
Our strategy was grounded in thorough market research, which enabled us to create a campaign that not only promoted acquisition but also drove the growth of wealth and foreign exchange revenues for HSBC Expat.
We’re right with you.
As the Creative Director consultant for agency House of Kaizen, I was responsible for crafting highly effective campaigns that educated users on the numerous benefits of choosing McAfee AV over other solutions.
One of the key aspects of the campaign was the redesign of the McAfee Store homepage and the campaign landing pages. These pages were strategically designed to highlight the unique features and advantages of McAfee's antivirus software, making it easy for potential customers to understand its value.
Through our targeted campaigns, we aimed to not only educate users about the importance of antivirus software but also drive home the message that McAfee is the most reliable and trustworthy option on the market.
In my role, I was able to showcase my creativity and strategic thinking by winning a highly competitive four way pitch for Avis Budget Group. This win allowed me to develop and execute numerous innovative campaigns across 17 different markets.
One particularly successful campaign was the 'Get Ready. Get Set. Get Away!' initiative, which exceeded all expectations in terms of results.
Thanks to the impactful messaging and creative design of the campaign, Avis Budget Group experienced a remarkable revenue increase of 38% compared to the previous year. Furthermore, our YoY bookings skyrocketed by an impressive 50%, showcasing the effectiveness of our strategic approach.
The campaign also achieved a remarkable ROI increase of 91%, clearly demonstrating the value and success of our creative ideas. Additionally, the campaign greatly reduced the cost per acquisition (CPA) by an impressive 45%, further highlighting the efficiency and effectiveness of our campaigns.
Take your time to savor the creamy head of a Guinness, then take a closer look at the lunar surface. Join the lunar property ladder with Guinness. Patience pays off.
Simply visit Guinness.com and stake your claim to a piece of the moon.
Creative Director consultant producing the concepts and visual style for The Now. Launching their debut EP ‘The truth always comes out in the end’ plus single covers, advertising, videos, and social content.
Hailing from South Wales, The Now is a talented quartet that have smashed onto the scene. Despite their relatively short time together, they are rapidly gaining popularity and making waves internationally with their energetic and catchy guitar-driven songs.
Trew Management
Album teaser video: MJT Productions
Holy music video: Magnolialux
THE FASHION FORECAST
Fashion brands have the opportunity to showcase their entire range on a live catwalk using real-time technology from The Weather Channel.
Outdoor weather sensors display a variety of Burberry clothing, with models changing their outfits to match the current weather conditions. From their famous trench coats to iconic umbrellas, Burberry offers attire suitable for any type of weather.
The Smart Antivirus from BlackBerry Cylance utilizes artificial intelligence to proactively detect threats before they become a problem. Say goodbye to frustrating pop-ups, sluggish performance, constant disruptions, and confusing pricing.
We developed the campaign concept 'It's time to move on' and implemented a fresh brand style across various digital channels, such as a revamped website, display ads, engaging social media content, and targeted email campaigns.
The campaign saw a significant increase in sales, with a 25% rise in revenue, as well as a notable boost in brand recognition. Customers responded positively to the new messaging and design, leading to higher engagement and ultimately driving more conversions.
It’s time to move on.
Creating and launching HSBC's inaugural acquisition initiative in the Channel Islands, devising the campaign concept, "We're right with you." Our aim was to engage with customers by presenting the entire range of HSBC products and promotions.
To achieve this, we implemented an integrated campaign that encompassed various platforms such as digital out-of-home advertising, social media, press releases, radio spots, digital displays, email marketing, website updates, direct mail, and in-branch promotions.
By leveraging a deep understanding of our target audience and carefully analysed data, we witnessed a notable increase in new customers for banking services, investment opportunities, mortgage applications, loans, and credit card sign-ups.
We’re right with you.
TRUE COLOURS.
Creating the global brand campaign amplifying the effect that enhanced colour from Autoglym has on your world. The colours around you become beautiful and crystal clear.
There’s never a dull moment when you use Autoglym. Colours like Pink Kong or Purple Fiction are amplified when you CLEAN, POLISH & PROTECT with Autoglym.
Autoglym is scientifically proven to reveal the full spectrum of light so your paintwork keeps its full beauty – just as the designers intended.
Other projects included designing the new Autoglym packaging across all products. Vehicle livery and B2B campaigns.
Pitch win. Film, social, press, direct, OOH, website and packaging.
Creative Director Europe, working with Conker, the beer-loving, pissed-up, potty-mouthed squirrel who loves to kill Tediz. Getting an ear roasting from Sergeant Johnson whilst trying to destroy 8ft Elites on planet Sanghelios. Or racing in my Mustang GT.
Creating and producing the Xbox Live online community - friendsforlive.com. You love your friends right? But you hate losing to them. Get them on Xbox Live and give them a proper thrashing. Register on friendsforlive.com to win prizes and challenge your friends.
HALO. Need for Speed Underground. Conker Live & Reloaded. Perfect Dark Zero, Jade Empire, Forza, Fable, Counter-Strike and many more.
WHERE IN THE WORLD?
Snow, clouds, rain, and icy conditions followed by heavy snow. Where in the world would you rather be?
For Hilton we created a dynamically fed advertising campaign to encourage consumers to treat themselves.
In the ad, a live temperature feed is presented and a question is asked, "Where in the world would you rather be?" The ads are served dynamically according to what the consumer is seeking, covering over 30 cities worldwide.
How long would you last if the internet stopped working?
We decided to take to the streets of London to gauge people's reactions to the idea of the internet suddenly stopping. We conducted interviews and recorded audio clips from various individuals to get a better understanding of their thoughts on being connected. We then used this feedback to create thumb characters to vividly depict the potential scenarios and consequences of such a situation.
“Say Hello to Red” is the Ramada signature “pops of red” design. It’s about putting the guests in a “Red” state of mind. A place where they feel welcome, comfortable and cared for, ready to relax and enjoy. This campaign captured the moments that make up your state of mind when you travel.
Say goodbye to those stressful package holidays. No more rushing to secure a sun lounger or fighting over mediocre breakfasts. With James Villa Holidays, you can relax and enjoy a truly magical and stress-free getaway.
TV, online, outdoor, and direct marketing. And the results speak for themselves - sales increased by a staggering 60% compared to previous campaigns. Say hello to the holiday of your dreams with James Villa Holidays.
You can't afford not to STAY INSURED.
There are over 1M uninsured drivers in the UK. The Motor Insurance Database (MID) is the only central record of all insured vehicles in the UK and is updated over 10,000 times an hour. All linked live to the Police and the DVLA.
Launching the Motor Insurers’ Bureau integrated campaign. If you choose to drive your car with no insurance, just remember, we can see you. Creating a world of characters in a series of short animated stories showing the pitfalls if you drive uninsured.
Pitch win. TV. Digital. Outdoor. Radio. PR.
Visual identity, brand strategy, creative direction and tone of voice for B2B programmatic media company ARC.
The ARC brand name was forged from a simple but powerful acronym - Automated Real-time Conversion.
Creating the brand position - ARC Real-time for your brand.
The buying and selling of media is experiencing a paradigm shift - driven by the adoption of real time bidding and programmatic technology. As a demand side platform that wanted to shift away a pure technology driven positioning, it was important to make the ARC visual and tone of voice simple.